Sep 21, 2021
Kevin Maney is a founding
partner of Category Design Advisors (CDA), a bestselling author,
award-winning columnist and TV commentator.
Kevin is co-author of the book Play Bigger,
which has sold more than 100,000 copies globally and created a
category design movement among entrepreneurs, venture capitalists
and CEOs.
Using the category design process Kevin
co-created, CDA has helped more than 50 companies discover, define
and get on track to dominate new markets. Kevin has been writing
about technology for 30 years, and has interviewed most of the tech
pioneers you can name.
He wrote a column for Newsweek, and has been a
contributor to Fortune, The Atlantic, WIred and ABC News. He was a
contributing editor at Conde Nast Portfolio and a columnist and
editor at USA Today. His book The Maverick and His Machine is
considered the de facto history of IBM. He’s appeared frequently on
television and radio, including CNN, CBS Sunday Morning and NPR. He
also writes music for and plays in a New York band, Total Blam
Blam.